Logo System
Primary logo, icon mark, wordmark, and useful variations for different placements.
Brand Identity Design
A brand that looks like it means business.
Your logo is not the whole brand. We build the visual system behind it so your business looks clear, intentional, and consistent wherever people find you.
What is brand identity?
The visual system that speaks before you do.
Brand identity is the complete visual language of your business: the logo, colours, fonts, supporting elements, and usage rules that help people recognise you and trust what they see.
Colour Palette
Primary, secondary, and accent colours with ready-to-use values for digital and print.
Typography System
Heading and body type choices with clear pairing, hierarchy, and usage rules.
Brand Patterns
Supporting shapes, backgrounds, or textures that make the brand feel complete and recognisable.
Brand Voice
A simple direction for how the brand should sound across captions, pages, and marketing material.
Guidelines
A clear reference document so your team, printer, or next designer applies the brand consistently.
Who is this for?
This is for you if...
You are launching and need to look credible quickly.
Your current visuals feel inconsistent or low-effort.
The business has grown and the brand no longer matches the level of the work.
You want to charge more confidently but the presentation still looks budget.
You need one visual system that works across social, print, and web.
What's included
Choose the level that matches where the business is right now.
Starter
- 3 logo concepts
- 2 revision rounds
- Colour palette
- Typography pairing
- PNG, SVG, and PDF files
- Light brand guidelines PDF
Full Identity
- Everything in Starter
- Brand pattern or supporting texture
- Business card design
- Letterhead and email signature
- Social media kit
- Full brand guidelines document
Custom Rollout
- For businesses with multiple touchpoints or branches
- Packaging, signage, uniforms, and rollout planning
- Extra design rounds where more alignment is needed
- Flexible scope based on the actual brand rollout
- Quoted after a short discovery call
Our process
Structured enough to feel calm, flexible enough to get the direction right.
Brief + direction
We learn what the business does, who it serves, and how the brand needs to feel.
Shared visual direction
You approve the look and tone before deeper design starts.
Three routes
Distinct identity directions presented with enough context to compare properly.
Tighten the chosen route
We refine the strongest direction with structured feedback and clean revisions.
Build around the logo
Colours, type, and support elements are shaped into one consistent brand system.
Files + guidelines
You receive the final assets organised for real use, not just presentation.
Case study
Identity work only matters if it holds together in the real world.
FAQ
Questions, answered clearly.
How long does brand identity design take?
Starter usually takes around 10 to 14 days. A fuller identity system typically lands in 2 to 3 weeks after the brief is approved.
Do I own the final logo files?
Yes. Once the project is completed and paid for, the final brand files are yours to use across your business.
What if none of the first concepts feel right?
We revisit the direction and present one additional route before finalising. The goal is to get to a direction that feels usable and right, not force a weak fit.
Can I do logo-only work instead of the full identity package?
Yes. Logo-only work is available if you are not ready for the broader system yet, though the full identity option creates much stronger consistency.
Can this work if I am not in Nairobi?
Yes. The process works well remotely, so you can brief, review, and approve everything without being in the same location.