- Flat page set with no clear priority
- Random internal links or none at all
- Google struggles to read topic depth
- New pages get added without a system
Site Structure
Architecture Hierarchy Internal links URLs
Give Google a site structure it can understand.
How your pages connect tells Google what your site is actually about. A bad structure confuses rankings. A clean one makes the whole site easier to grow.
What is content structure?
It is the invisible architecture behind the content people see.
- Pillar pages supported by spoke pages
- Clear heading and URL logic
- Authority flows toward the right pages
- The site scales without turning messy
Who is this for?
Best for businesses that know the current site feels scattered, even if they cannot name why.
You are building a new site and want the architecture right before content starts piling up.
The current site grew randomly and the pages no longer connect logically.
You are adding service or blog pages but are unsure how they should support each other.
Google keeps ranking the wrong pages for the terms that matter.
Your developer built the site, but nobody planned the information architecture for search.
What we deliver
The output should be usable by your team, not just interesting in theory.
Site map and page hierarchy
A visual structure showing which pages matter most and how authority should flow between them.
URL recommendations
Cleaner, more consistent URL patterns that make the site easier to understand for both users and search engines.
Internal linking plan
A practical map of which pages should support which, with stronger anchor logic around key topics.
Page template briefs
Clear guidance on what each page type should contain, how long it should be, and how the headings should work.
Packages
Start by diagnosing the current mess, or build the new architecture from scratch.
Site Structure Audit
- Current site mapped
- Structural issues identified
- Recommended hierarchy
- URL recommendations
- Internal link audit
- Written action plan
Site Structure Build
- Full new site architecture
- URL structure defined
- Internal linking plan
- Page template briefs
- Sitemap support
- Implementation guidance
- Walkthrough call
FAQ
Questions, answered clearly.
Is this the same as a sitemap?
A sitemap is part of the picture, but content structure goes further. It covers hierarchy, linking logic, page roles, and how the whole site should make sense.
Will restructuring hurt current rankings?
Done properly, it should strengthen them. The work is planned to preserve valuable signals while removing the confusion that holds the site back.
Can you implement the new structure as well?
Yes. We can implement it directly or hand your team a clear specification to build from.